Digital Marketing Strategy
We help you clarify your growth vision and turn it into marketing and sales tactics that actually move the needle.
Every business is different, and your marketing strategy should be too. We've spent 20 years learning which tactics actually work, and we put that experience to work on a plan built around your goals.
Five channels, one plan
Every strategy draws on the same five channels. Which ones lead, and how hard we push each, depends on your business. Pick a channel to see what it involves.
SEO
Buyers search for what you sell every day, and right now they're finding your competitors.
What we do
- Fix the technical foundation: speed, mobile, markup, and structured data
- Research the terms your buyers actually search
- Earn links from partners, vendors, and local organizations
What you get
- Long-term organic placement you don't pay for per click
- Visibility in Google and in AI search tools like ChatGPT
Where to start A website SEO audit to see where you stand against the competition.
For B2B and industrial companies: Rank for the specific parts, processes, and applications engineers search, not just your company name.
Content Marketing
Prospects research for weeks before they call, and your expertise isn't showing up in that research.
What we do
- Plan topics around your buyers' real questions
- Write articles, case studies, and guides in your voice
- Repurpose each piece across email, social, and sales
What you get
- Trust before the first conversation
- Content that keeps working for SEO long after it's published
Where to start Turn the questions your sales team answers every week into articles.
For B2B and industrial companies: Application stories and technical guides that help engineers spec your product.
Paid Ads
Organic growth takes months, and you need leads and answers sooner.
What we do
- Build campaigns on Google and LinkedIn for the buyers you want
- Create the landing pages each campaign sends traffic to
- Test offers and audiences, then shift budget to what works
What you get
- Leads and data within weeks
- A fast way to test a new market or message
Where to start One focused search campaign for your highest-value product or service.
For B2B and industrial companies: Target by industry, company size, and job title to reach decision-makers.
Email & Automation
Most leads aren't ready to buy yet, and without follow-up they forget you.
What we do
- Set up follow-up sequences that send the right message at the right time
- Connect your forms, CRM, and email
- Send newsletters that keep you in front of customers
What you get
- More leads turn into sales conversations
- Your sales team knows who to call and when
Where to start An automatic follow-up sequence for every new lead.
For B2B and industrial companies: Nurture long, multi-person buying cycles without losing track of anyone.
Website & Conversion
Traffic is only worth it if visitors become leads, and many sites quietly lose them.
What we do
- Clear calls to action, forms, and chat
- Track every form, call, and conversion
- Test and improve the pages that matter most
What you get
- More leads from the traffic you already have
- Reporting that ties marketing spend to results
Where to start Make sure every form and call is tracked, so you know what's working.
For B2B and industrial companies: Quote requests, spec sheets, and sales tools that turn technical visitors into leads.
Channels that work together, not in silos
A complete strategy pulls from paid and organic tactics at every stage, so the effort you put in at the top shows up as customers at the bottom.
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Attract
- SEO
- Google Ads
- LinkedIn and social
- Video
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Convert
- Landing pages
- Forms and chat
- Sales tools
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Nurture
- Marketing automation
- CRM
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Measure and grow
- Monthly reporting
- Optimization
A Michigan digital marketing agency for companies that make and build things
Web Ascender is a digital marketing agency based in Williamston, just outside Lansing, Michigan. Since 2007 we’ve planned and run marketing for manufacturers, industrial suppliers, equipment dealers, associations, and B2B software companies across Lansing, Metro Detroit, the rest of Michigan, and nationwide. Strategy, content, search, paid ads, email, and the website itself come from one in-house team.
Your products are unique. Your growth plan should be, too.
We get it. You’re tired of trying the same things. Or, worse, trying nothing at all in your sales and marketing routine. Clarifying your growth vision and figuring out which marketing and sales tactics actually work is a daunting task.
Our team understands where you’ve been and where you want to go. We’ve helped countless organizations over the last 20 years forge their identity, bring a clear message to the world, and increase their leads and sales along the way.
A proven playbook, built around you
Your products, services, and vision are unique. We’ve launched 500+ websites and held countless strategy sessions, so we know which tactics work. Which ones we choose for your business, how we use them, and the actual work we create will be specific to you, built on a foundation that’s already proven.
Enter the Playbook. Our playbooks have been developed from decades of combined experience and from everything we’ve learned helping our clients succeed. Even the lessons from our failures are baked in. These are the same materials we use with clients every day, and they get updated regularly.
What a digital marketing strategy looks like
For your business to consistently generate leads, you’ll need a deliberate mix of paid and organic tactics working together, like the five channels above.
What may have worked before may not work today, and what works today may not work tomorrow. It’s an ever-changing landscape, and you’ll need a partner that keeps you moving forward.
The Executive Guide to Digital Domination
Our free e-book lays out the same approach we use with clients - packaged so you can start executing. Download the guide and see exactly how we’d take your business to a higher level.
Interested in learning more about how we can help you generate leads and make more sales? Schedule a brief discovery call and let’s talk.
Ready to grow?
A 30-minute discovery call tells you if we're a fit - and what it would cost.
Get Started →or call 517-455-7837
The Executive Guide to Digital Domination
The exact strategy and tactics we deploy to grow our clients - free to download.
Get the Guide →Frequently asked questions
What does a digital marketing strategy from Web Ascender include?
Do you specialize in any industries?
Do you do local SEO and Google Business Profile work?
How is Web Ascender different from other Michigan marketing agencies?
How long before we see results?
Explore further
Search Engine Optimization
Earn a high-ranking position on Google for the terms your buyers actually search.
Learn more →Content Marketing
Share your expertise so prospects find you - and start contacting you first.
Learn more →Paid Ad Placement
The quickest way to get in the game and reach a new audience immediately.
Learn more →
